5 Benefits of high-ticket sales
Now I know that you have heard multiple internet business Gurus like Dan Lok about high ticket sales. But the benefits of high ticket are something that is very much unknown to people.
Most entrepreneurs think that charging high ticket is oppressive to their customers while a large number of customers also think the same thing and this is what makes high ticket a common enemy of the business world.
But, in the last few years it is these high-ticket sales that has been proved to be the most beneficial to humankind than anything else. According to statistics, low ticket courses have an attrition rate of 75% to 85% percent, that is people who had enrolled in a course but didn’t finish it.
High ticket sales for your services can not only generate good results for you but also enrich the lives of your clients in many ways.
It helps you clear the clutter
When you create any service that involves delivering value to your clients, having a smaller number of clients may be the thing you wish for. Because, it is not possible for anyone to give a great amount of value to a lot of people
This is where hight ticket does the job right. It creates a natural barrier and filter out the most committed clients for your business.
It buys you time
Whatever your notions about time are, one thing that we can all agree upon is that it is not good to waste it and it takes a lot of energy to manage it. When you are offering services that need you to be present with the client for example, coaching calls, real estate agency services etc.
If you have a lot of clients to cater to, you might find yourself tired for just $500 dollars a day. High ticket clients are usually less in number and can help you earn more money by trading your time.
It enhances your value for clients
A common sense of business will tell you that just jacking up the price won’t help you if not kill you. Selling high ticket entitles you to be more valuable to your clients and this is where the customer gets the benefit of paying high ticket.
Remember, if you are selling high ticket you must keep on increasing the value as you increase your prices
Your clients are more committed than curious
I started the blog with a statistic about the attrition rate of the online courses taken by people with low ticket prices. The reason this happens is because mostly people don’t invest in low ticket businesses with commitment rather, they do it with curiosity.
While high tickets business deals are done with a commitment, if not on oneself but with the commitment on money they invested. This is what makes high ticket courses retain high attrition rates.
Your clients achieve extraordinary results
With extraordinary value comes extraordinary results and with extraordinary results, come better clients and hence, growth.
Final notes
High ticket doesn’t work on low quality services but they enrich the service overall. It has created better results for the clients but enhancing value of the service and investing more on personalised services rather than just jacking up the prices for customers. I am linking Dan Lok's playlist on how to sell high ticket, also I am linking another article on how personalized services matter in high ticket sales that you must check out. If you are still here, then you can give me a token of appreciation by clapping for me!! With that, this is Sagnik Dey signing off!!
